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The Jobs to Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs
£27.89 Save:£9.00(23%)
Available in stock
| Print length: | 320 pages |
|---|---|
| Language: | English |
| Publisher: | Two Waves Books |
| Publication date: | 1 April 2020 |
| Dimensions: | 15.24 x 2.54 x 22.86 cm |
| ISBN-10: | 1933820683 |
| ISBN-13: | 978-1933820682 |
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Description
These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn’t a nice-to-have, it’s a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering. – ASIN: 1933820683 | ISBN13: 9781933820682 | ISBN-13: 978-1933820682
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