Data Mining Techniques in CRM: Inside Customer Segmentation

This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process. – ASIN: 0470743972 | ISBN13: 9780470743973 | ISBN-13: 978-0470743973