Taken As Red: How Labour Won Big and the Tories Crashed the Party

The inside story of the most seismic election in a generation In Taken As Red acclaimed political journalist Anushka Asthana takes readers behind the scenes of the 2024 general election campaign. As the political landscape undergoes a seismic shift, this gripping account provides an unprecedented insider’s perspective on the inner workings of Keir Starmer’s Labour and Rishi Sunak’s Conservatives, and the events of this high-stakes electoral contest as it unfolded. With unparalleled access to key players and exclusive insights, it delves into the strategic decisions, campaign dynamics, and unexpected twists that defined the election. From the battle bus to the corridors of power, Asthana reveals the tireless efforts, strategic brilliance and passionate grassroots movements that coalesced to produce July’s astonishing result. Taken As Red captures the spirit of a nation at a crossroads. A must-read for anyone keen to understand what the next five years holds. – ASIN: 0008697906 | ISBN13: 9780008697907 | ISBN-13: 978-0008697907